Apollo Strategists is an independent Luxembourg PR advisory company specialized in strategic communications, crisis communications, media relations, reputation management and public & government affairs.


Apollo Strategists engineers and executes communications strategies, drawing upon the multidisciplinary experience of its experts in crisis management, public affairs and media relations.

We help executives and management teams to seize opportunities, stake a competitive position, articulate their brand, manage crises and navigate market and business disruptions. Our team of trusted advisors has many years of experience in corporate communications and second-to-none knowledge about communicating to audiences in Luxembourg, whether that be to employees, (business) media, politicians or other important stakeholders. We advise investors, company owners, business leaders and board of directors at a strategic level.
We have a diverse portfolio of clients including financial institutions, leading law firms, global and local technology and industrial companies and cultural and governmental organisations. Our office is located in the heart of Luxembourg-city but we operate in a global market. Being an independent member of the FTI Consulting network, a global business advisory firm with worldwide office, we benefit from the expertise of an international network which we combine with our detailed understanding and our expertise of the local market.

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For economic decision makers, because they are more and more exposed on the media, they must build their own path in the media jungle – which is why they are receiving training or support on their communication approach. They do what they call “media training” to learn how to convey their message, find the right attitudes, the right expressions, always while staying authentic, with transparent words and deeds.

Making a splash without making noise

Having the right information remains a necessity for companies to communicate, just as they need to know what is being said about them in the media and have information on developments in their sector. Media monitoring, an unavoidable part of any business communication strategy, is a driving force for competitiveness that keeps you informed in a relevant and continuous way. It grants you the means to implement a public relations strategy that conveys the right messages, to the right people, at the right time.