Apollo Strategists is an independent Luxembourg PR advisory company specialized in strategic communications, crisis communications, media relations, reputation management and public & government affairs.


Apollo Strategists engineers and executes communications strategies, drawing upon the multidisciplinary experience of its experts in crisis management, public affairs and media relations.

We help executives and management teams to seize opportunities, stake a competitive position, articulate their brand, manage crises and navigate market and business disruptions. Our team of trusted advisors has many years of experience in corporate communications and second-to-none knowledge about communicating to audiences in Luxembourg, whether that be to employees, (business) media, politicians or other important stakeholders. We advise investors, company owners, business leaders and board of directors at a strategic level.
We have a diverse portfolio of clients including financial institutions, leading law firms, global and local technology and industrial companies and cultural and governmental organisations. Our office is located in the heart of Luxembourg-city but we operate in a global market. Being an independent member of the FTI Consulting network, a global business advisory firm with worldwide office, we benefit from the expertise of an international network which we combine with our detailed understanding and our expertise of the local market.

Areas of expertise.

Latest expertises.

JUNE 22 2022

Values - the backbone of a company

An organization based on a strategy of transparency - rooted in strong values, a mission, and a vision - rich with a culture shared by all employees, is no doubt the Holy Grail for any organisation. In this era of transparency made imperative, we no longer want messages that rings hollow, but we rely on authentic and meaningful communication.
MAY 24 2022

Slow and steady wins the race

Probably good advice for the 12.000 runners who are going to cross the starting line this Saturday 28 May on the occasion of Luxembourg’s number one sporting event! In a world where immediacy is queen, the hare is in the spotlight and the tortoise is champing at the bit. Yet, in a company’s journey towards achieving its goals, patience may well be a virtue.