Apollo Strategists is an independent Luxembourg PR advisory company specialized in strategic communications, crisis communications, media relations, reputation management and public & government affairs.


Apollo Strategists engineers and executes communications strategies, drawing upon the multidisciplinary experience of its experts in crisis management, public affairs and media relations.

We help executives and management teams to seize opportunities, stake a competitive position, articulate their brand, manage crises and navigate market and business disruptions. Our team of trusted advisors has many years of experience in corporate communications and second-to-none knowledge about communicating to audiences in Luxembourg, whether that be to employees, (business) media, politicians or other important stakeholders. We advise investors, company owners, business leaders and board of directors at a strategic level.
We have a diverse portfolio of clients including financial institutions, leading law firms, global and local technology and industrial companies and cultural and governmental organisations. Our office is located in the heart of Luxembourg-city but we operate in a global market. Being an independent member of the FTI Consulting network, a global business advisory firm with worldwide office, we benefit from the expertise of an international network which we combine with our detailed understanding and our expertise of the local market.

Areas of expertise.

Latest expertises.

MAY 10 2022

The changing role of PR against a backdrop of crisis

Yesterday we celebrated a Europe turned upside down by an unstable geopolitical context. Against the backdrop of the crisis, Apollo Strategists stresses the importance of corporate transparency, to maintain trust and deal with fake news and propaganda, which is being played out more than ever on social media. The role of communications is changing and the lines between PR and marketing are becoming increasingly blurred. But while the two are distinct, they are also complementary.
MAY 3 2022

Freedom of the media: cover up this news which I cannot see

Reporters Without Borders published its annual World Press Freedom Index for 2022. Luxembourg has dropped from 20th to 21st place. So what better time than World Press Freedom Day to remind people of the importance of journalists' independence?