Apollo Strategists is an independent Luxembourgish advisory company specialized in strategic communications, public affairs, crisis communications & media relations.


Apollo Strategists engineers and executes communications strategies, drawing upon the multidisciplinary experience of its experts in crisis management, public affairs and media relations.

We help executives and management teams to seize opportunities, stake a competitive position, articulate their brand, manage crises and navigate market and business disruptions. Our team of trusted advisors has many years of experience in corporate communications and second-to-none knowledge about communicating to audiences in Luxembourg, whether that be to employees, (business) media, politicians or other important stakeholders. We advise investors, company owners, business leaders and board of directors at a strategic level.
We have a diverse portfolio of clients including financial institutions, leading law firms, global and local technology and industrial companies and cultural and governmental organisations. Our office is located in the heart of Luxembourg-city but we operate in a global market. Being an independent member of the FTI Consulting network, a global business advisory firm with worldwide office, we benefit from the expertise of an international network which we combine with our detailed understanding and our expertise of the local market.

Areas of expertise.

Latest News.

NOVEMBER 17 2020

Communication advice from Pascale Kauffman / Paperjam magazine - November 2020

Discover in Paperjam Magazine - November 2020, Pascal Kauffman's advice which highlights the essential transformations to be considered in order to get off to a good start and ensure the long term success of your company.

"A communication strategy that reinforces the resilience of an organization is based on the awareness, identification, analysis of the organizational change internally and the outside world".
MAY 15 2020

A new interview available about the strategy post-COVID-19!

"Communication tips and insights” by Apollo Strategists is a series of Interviews where we ask Pascale Kauffman, founder and Manager of Apollo Strategists, for tips and insights in the field of Strategic Communications, Media Relations, Public Affairs and Crisis Management.

Discover our second interview that will give you tips on how to build a strategy post-COVID-19 for your company