Apollo Strategists is an independent Luxembourgish advisory company specialized in strategic communications, public affairs, crisis communications & media relations.


Apollo Strategists engineers and executes communications strategies, drawing upon the multidisciplinary experience of its experts in crisis management, public affairs and media relations.

We help executives and management teams to seize opportunities, stake a competitive position, articulate their brand, manage crises and navigate market and business disruptions. Our team of trusted advisors has many years of experience in corporate communications and second-to-none knowledge about communicating to audiences in Luxembourg, whether that be to employees, (business) media, politicians or other important stakeholders. We advise investors, company owners, business leaders and board of directors at a strategic level.
We have a diverse portfolio of clients including financial institutions, leading law firms, global and local technology and industrial companies and cultural and governmental organisations. Our office is located in the heart of Luxembourg-city but we operate in a global market. Being an independent member of the FTI Consulting network, a global business advisory firm with worldwide office, we benefit from the expertise of an international network which we combine with our detailed understanding and our expertise of the local market.

Areas of expertise.

Latest News.

MARCH 23 2020

Interview with Pascale Kauffman on the rules of crisis communication on wort.lu

How do the authorities inform about this health crisis?
In an interview published on wort.lu, Pascale Kauffman, Managing Director of Apollo Strategists
DECEMBER 12 2019

A penny for your thought- 5G arriving in Luxembourg

In the late 90ies, beginning of the new century every European Telco conference featured at least one panel with experts discussing the digital gap or digital divide: the uneven distribution