Apollo Strategists is an independent Luxembourgish advisory company specialized in strategic communications, public affairs, crisis communications & media relations.

News.

MAY 15 2020

A new interview available about the strategy post-COVID-19!

"Communication tips and insights” by Apollo Strategists is a series of Interviews where we ask Pascale Kauffman, founder and Manager of Apollo Strategists, for tips and insights in the field of Strategic Communications, Media Relations, Public Affairs and Crisis Management.

Discover our second interview that will give you tips on how to build a strategy post-COVID-19 for your company ( ... )

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MAY 2 2020

Discover the full version of our webinar on Communication Post-COVID19: Strategy & Tools

You did not have the chance to join us for our webinar on Communication Post-COVID19: Strategy & Tools ? We give you the opportunity to watch the replay! ( ... )

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APRIL 23 2020

Adada: Manifesto with Pascale Kauffman about the importance for advertisers to keep communicating. (Only available in French)

For the past two weeks, companies have been focusing on themselves, going through the hard times of organizing home office, family leave, submitting their support requests, and much more. While maintaining and expressing the deep empathy we have for our loved ones, customers and partners, it is now time to look ahead, make good use of the time during the lockdown and prepare companies for the recovery. ( ... )

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APRIL 21 2020

Our experts are on Youtube!

Our new Youtube channel is available!
Discover our first interview that will give you tips on effective crisis preparation ( ... )

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APRIL 16 2020

Discover the full version of our webinar on crisis communication (only in French)

You did not have the chance to join us for our webinar on crisis communication? We give you the opportunity to watch the replay! ( ... )

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APRIL 1 2020

Summary of the webinar about crisis communication given by Pascale Kauffman on Paperjam.lu

The current containment shows us that every company must be prepared for crisis communication. It must be prepared down to the smallest details without leaving nothing to chance, explained Pascale Kauffman, during the Paperjam Club's first webinar. ( ... )

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MARCH 31 2020

Interview with Pascale Kauffman through an analysis of the ministers' speeches on Paperjam.lu

There was hardly a day since the start of the health crisis without a minister speaking to give an update on the situation.
In an interview published on Paperjam.lu, Pascale Kauffman, Managing Director of Apollo Strategists ( ... )

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MARCH 30 2020

Webinar on crisis communication (only in French)

Book March 31st in your agenda!
During this period, crisis communication becomes central. Difficult to set up and complicated to manage? ( ... )

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MARCH 27 2020

Question & thought of the day

What attitude to adopt towards the media today? ( ... )

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MARCH 23 2020

Interview with Pascale Kauffman on the rules of crisis communication on wort.lu

How do the authorities inform about this health crisis?
In an interview published on wort.lu, Pascale Kauffman, Managing Director of Apollo Strategists ( ... )

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DECEMBER 12 2019

A penny for your thought- 5G arriving in Luxembourg

In the late 90ies, beginning of the new century every European Telco conference featured at least one panel with experts discussing the digital gap or digital divide: the uneven distribution ( ... )

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OCTOBER 8 2019

In a race for a more sustainable world, how much does fear and glory drive the development of space technology?

Quite a lot we think. It’s important to bear in mind that the Space Age was a kind of perfect storm of conditions: incredible technological achievements at hand after WWII, convenient arch-enemies, head of States who needed a “win” ( ... )

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MAY 3 2019

The Chicken and the Egg- press freedom in commercial media

Hats off to Norway ranking first in the 2019 World Press Freedom Index compiled by Reporters Without Borders (RSF). The report states that ( ... )

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MARCH 1 2019

Communication is a science

an interview with Pascale Kauffman, Managing Director of Apollo Strategists. Pascale Kauffman shares her view on strategic communications, crisis communication and her role as mentor and discusses her many influences and sources of inspiration. ( ... )

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JUNE 13 2018

FREESPACE- A TALE OF THE UNEXPECTED!

Freespace, -which happens to be the title of this year’s Biennale of Architecture in Venice, which we loved and highly recommend to visit - stands for achievements but for some unfortunate challenges these days in Luxembourg as well ( ... )

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APRIL 27 2018

DAX 30 companies increasingly sharing annual results on social media

For the second year in a row, FTI Consulting examined how Germany’s DAX 30 companies used social media to publicize their financial results for the 2017 fiscal year ( ... )

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MARCH 1 2018

Space here, space there, space everywhere!

Don’t promise the moon! Luxembourg is in space fever and it is right to be so. While leafing through the latest edition of business magazines ( ... )

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JANUARY 18 2018

Reputation triggers early redemption

IT group Rcarré (Rgroupe) accelerates the process of buying the remaining 45% of its support PFS and changes its brand- not only, but also- for reputation purposes ( ... )

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JANUARY 8 2018

Get your communication strategy implemented in Q1!

As Luxembourg prepares for general elections in October, reaching business scopes in the first half of 2018 will be key. Luxembourg’s business slowly ( ... )

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