Apollo Strategists is an independent Luxembourgish advisory company specialized in strategic communications, public affairs, crisis communication & media relations.


MAY 3 2019

The Chicken and the Egg- press freedom in commercial media

Hats off to Norway ranking first in the 2019 World Press Freedom Index compiled by Reporters Without Borders (RSF). The report states that ( ... )

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APRIL 18 2019

Apollo Strategists hires a public relations expert.

You have a university degree in philosophy and literature, economics or law? You have common sense and strategic thinking? ( ... )

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MARCH 1 2019

Communication is a science

an interview with Pascale Kauffman, Managing Director of Apollo Strategists. Pascale Kauffman shares her view on strategic communications, crisis communication and her role as mentor and discusses her many influences and sources of inspiration. ( ... )

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JUNE 13 2018


Freespace, -which happens to be the title of this year’s Biennale of Architecture in Venice, which we loved and highly recommend to visit - stands for achievements but for some unfortunate challenges these days in Luxembourg as well ( ... )

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APRIL 27 2018

DAX 30 companies increasingly sharing annual results on social media

For the second year in a row, FTI Consulting examined how Germany’s DAX 30 companies used social media to publicize their financial results for the 2017 fiscal year ( ... )

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MARCH 1 2018

Space here, space there, space everywhere!

Don’t promise the moon! Luxembourg is in space fever and it is right to be so. While leafing through the latest edition of business magazines ( ... )

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JANUARY 18 2018

Reputation triggers early redemption

IT group Rcarré (Rgroupe) accelerates the process of buying the remaining 45% of its support PFS and changes its brand- not only, but also- for reputation purposes ( ... )

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JANUARY 8 2018

Get your communication strategy implemented in Q1!

As Luxembourg prepares for general elections in October, reaching business scopes in the first half of 2018 will be key. Luxembourg’s business slowly ( ... )

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