Apollo Strategists is an independent Luxembourgish advisory company specialized in strategic communications, public affairs, crisis communications & media relations.

News.

MARCH 27 2020

Question & thought of the day

-----27.03.2020-----

Question:
What attitude to adopt towards the media today?

R:
Continue to take a proactive approach with journalists during the crisis and beyond. Stay open to their questions. Your product, service or company must contribute to the country's economy. It is your job to reveal what is innovative in your approach, how you are preparing for this change that is happening at breakneck speed.

Thought of the day
Your communication messages must be directed towards the future. With the support that the Luxembourg government is offering to companies, we have the opportunity to emerge from this crisis under favourable conditions. Now is the time to position yourself!

-----26.03.2020-----

Question:
How can I communicate effectively with my team and internal staff?

R:
Save time and efficiency by using a single communication channel, if possible a tool already available in your company (conference call/video conference/basecamp). However, this internal support and creativity space must follow certain rules, accepted by all, so that the exchange remains proactive and constructive.

Thought of the day
Keep a spirit of togetherness, stay close to your teams to reassure them and give them an outlook to the future. Scheduled weekly meetings will maintain a positive approach during the weeks of containment. You'll have a head start on recovery.

-----25.03.2020-----

Question:
Should I as a company CEO address the staff or leave it to the line management?

R:
Yes, you should and you have to! Be present, schedule a townhall video meeting once a week and provide your staff with an overview of the company’s organisation. The first confinement week lies only behind us, management was occupied nearly exclusively with organizing their own life and those of their teams. Now is the time to look back at what has been achieved and what lies ahead of us.

Thought of the day
Crisis or not, as a leader you have to be credible with what you say and provide perspectives if you want to be heard. Give people a view of what lies behind the fence and a good reason to try to overcome the hurdle.