Apollo Strategists is an independent Luxembourgish advisory company specialized in strategic communications, public affairs, crisis communication & media relations.

Our team of Experts.

Apollo Strategists continuously strives for excellence, is goal-oriented and result-driven, reliable, responsive and accountable.

Understanding our clients’ business strategy and scope foregoes a cutting-edge engineering of an authentic image based on true values and building the architecture for an effective and result-oriented communication.
Pascale Kauffman is Managing Director of Apollo Strategists.

Prior to founding Apollo in 2012, Pascale gained a 12 years’ international experience in corporate and marketing communications and in marketing, market development and sales at SES Group, one of the world-leading satellite operators. After her experience in the private sector, she spent 5 years as head of communications & PR of the City of Luxembourg, which provided her with deep insights into and understanding of the Grand-Duchy’s administrative and political functioning.

Pascale has a master degree in communications and public relations from Université Libre de Bruxelles (Belgium), which she successfully concluded with a thesis on crisis communication in the chemical industry. She fluently speaks 5 languages, is an expert in financial and industrial communications and enjoys to accompany social, architectural and design projects.

Pascale Kauffman is a Luxembourg national. She is married and lives in Luxembourg with her husband and their two children.

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Lou Weis is Manager, Strategic Communications at Apollo Strategists.

Lou joined Apollo in 2016, after having spent 15 years as a communication expert at a media agency and mainly in the highly competitive automotive industry.

Lou studied at the Miami University of Ohio, US and has a bachelor degree of Fine Arts (BFA), Graphic Communication from the International Fine Arts College, Miami, Florida (US). He fluently speaks 4 languages and is an expert in service and industrial communications.

Lou Weis is a Luxembourg national and lives in Luxembourg.

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Jennifer Pierrard is Communication Project Manager at Apollo Strategists.

Jennifer joined Apollo in 2015, after spending a few months as communication manager in a rural development association specializing in renewable energy.

Jennifer studied at the Université Catholique de Louvain (Belgium), where she obtained a Master’s degree in Public Relations and Organizational Communication.

Jennifer Pierrard is a Belgian national. She is married and lives in Belgium.

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