Apollo Strategists is an independent Luxembourg PR advisory company specialized in strategic communications, crisis communications, media relations, reputation management and public & government affairs.


Apollo Strategists engineers and executes communications strategies, drawing upon the multidisciplinary experience of its experts in crisis management, public affairs and media relations.

We help executives and management teams to seize opportunities, stake a competitive position, articulate their brand, manage crises and navigate market and business disruptions. Our team of trusted advisors has many years of experience in corporate communications and second-to-none knowledge about communicating to audiences in Luxembourg, whether that be to employees, (business) media, politicians or other important stakeholders. We advise investors, company owners, business leaders and board of directors at a strategic level.
We have a diverse portfolio of clients including financial institutions, leading law firms, global and local technology and industrial companies and cultural and governmental organisations. Our office is located in the heart of Luxembourg-city but we operate in a global market. Being an independent member of the FTI Consulting network, a global business advisory firm with worldwide office, we benefit from the expertise of an international network which we combine with our detailed understanding and our expertise of the local market.

Areas of expertise.

Latest expertises.

JANUARY 26 2023

Space Oddities XI, beyond art

Imagine the strategic communications advisory company Apollo Strategists, and the American-Luxembourgish artist-photographer Keven Erickson. Two local names, two different universes, which meet through their passion for space and their desire to inspire and engage in dialogue. A collaborative effort that gave birth to Space Oddities XI, an artwork in a limited edition of 11 prints, created especially for the 11th anniversary of Apollo in 2023, a year characterised by resilience.
JANUARY 24 2023

Harder, Better, Faster, Stronger

Crises chase one another. So, you must be prepared. Have we said it already? That’s because it really is the key. And yet, unsurprisingly, the results of our survey confirm that companies say they are prepared, but they have never tested their plan through a simulation exercise.