Apollo Strategists is an independent Luxembourg PR advisory company specialized in strategic communications, crisis communications, media relations, reputation management and public & government affairs.

Sharing expertise.

MARCH 25 2021

365 days of building muscles

… burning hard as you prepare for change and come out of the crisis first and best.

In order to do so, you will have to review your communication strategy, your messages, the content of your communications and the communication tools that are no longer appropriate.

So how can you quickly build a new or adjust your existing communication strategy?

Define a new adapted business objective, establish short and midterm timings to reach objectives, define enablers and hurdles, flag “construction sites”, and…with your business objective in mind, build your new communication strategy around Vision- Mission- (communication) Objectives – Values Once you set up this quick strategy, you may look at the appropriate tools you need to use. But that’s in lesson 4.

Stay tuned -more lessons to come.

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