Apollo Strategists is an independent Luxembourg PR advisory company specialized in strategic communications, crisis communications, media relations, reputation management and public & government affairs.

Crisis Communication: silence is not a strategy

Luxembourg’s largest daily Luxemburger Wort sought our expertise. The discussion with political journalist Florian Javel highlighted fundamental principles, notably: Preparation makes the difference – 90% of crisis management happens before the crisis occurs. The media plays a fundamental role in democracy – blocking journalists out does not make a crisis disappear. Instead, it raises more questions and fosters speculation. Engaging with the press in a transparent manner is not an option—it is a responsibility. Silence fuels uncertainty – when leaders choose not to communicate, they risk losing Link to article (in German)

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