Apollo Strategists is an independent Luxembourg PR advisory company specialized in strategic communications, crisis communications, media relations, reputation management and public & government affairs.

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MARCH 9 2023

The must-know communication numbers for better results!

The world of communication and public relations has undergone a profound and rapid transformation in Luxembourg and around the world in recent years. Between social networks whose importance no longer needs to be demonstrated, new technologies, the information landscape in permanent transformation, or a live and continuous flow of information... To be able to keep up with all of this, here are some figures to keep in mind.

45 %. That's the number of companies that say their PR budget has increased in 2022 compared to 2021. 50% maintained the same budget (Source: Muck Rack, 2021). Allocating a budget towards PR is a wise investment for companies that want to maintain a positive reputation and strengthen their relationships with their stakeholders. Working with PR professionals to develop effective strategies allows companies to ensure that their message is heard and understood by their target audience, and improves their positioning in the marketplace.

88% of companies believe strategic planning is a core skill for PR and the future of the company, followed by media relations (78%), social media (72%), and diversity, equity and inclusion (67%). (Source: Muck Rack, 2021)

256. This is the number of organisations committed to diversity and inclusion in Luxembourg (Charte de Diversité Lëtzebuerg, 2022). Inclusion and diversity are key values for any organization in Luxembourg, where the population is highly diversified. Inclusive and diverse organizations tend to be more innovative and successful. Communication is a key tool for promoting these values and making employees aware of their importance.

The Edelman Trust Barometer 2021 indicated that public trust in organisations is high in Luxembourg, suggesting the effectiveness of public relations in the country. To improve trust in one's company, it is possible to implement effective communication strategies that will enhance the reputation and trust of the public. And an organization with a high trust index is likely to have a positive image and attract more customers, partners or talent.

26%. Only 26% of workers in the Luxembourg labour market in 2022 are residents with a Luxemburgish nationality. 47% of workers are cross-border commuters, 22% are residents with a European nationality, and 5% are residents with a non-EU nationality (Source: Statec, 2022). The cultural and linguistic variety of the Luxembourg labor market underlines the importance of public relations and communication strategy for organisations, which need to be sensitive to the cultural and linguistic diversity of their audience in order to reach and engage all workers present in the Luxembourg labor market.

And last but not least: 00352 26 20 28 38. This is the phone number of Apollo Strategists, who can help you to follow these trends and develop your communication accordingly 😉

Author: Jennifer Pierrard - Adapted into English by Natalia Núñez Bolaño