Apollo Strategists is an independent Luxembourg PR advisory company specialized in strategic communications, crisis communications, media relations, reputation management and public & government affairs.

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MARCH 23 2020

Interview with Pascale Kauffman on the rules of crisis communication on wort.lu

"Transparency is not synonymous with truth."

How are the authorities informing about this health crisis? Let's look at the rules of crisis communication with a specialist in the field, Pascale Kauffman, former Head of Communication of Luxembourg City and Managing Director of Apollo Strategists.

Discover the interview from Pascale Kauffman on wort.lu (available only in French): link to article