Apollo Strategists is an independent Luxembourg PR advisory company specialized in strategic communications, crisis communications, media relations, reputation management and public & government affairs.

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MARCH 30 2022

On its 10th anniversary, Apollo Strategists takes on new challenges

On the occasion of its 10th anniversary and empowered by the feedback and success during its first decade of communication strategy consulting, Apollo Strategists S.A., a strategic communication and crisis management advisory firm, is adding new resources to develop its own strategy during 2022 and to expand its field of activities, as well as its scope in a changing and opportune Luxembourg ecosystem.

Right from its launch in April 2012, Apollo Strategists was considered a reference for communication consulting in Luxembourg. In its early phase the firm, which initially focused on communication strategy and public relations consulting, managed to promptly provide the proof of its concept and capture the trust of both global corporate groups and public institutions as well as SMEs and VSEs in Luxembourg and beyond.

"At the dawn of a major global economic crisis, I identified in 2012 the necessity to set up a advisory firm that would help lay the foundations for companies and organizations and increase their ability to cope with any crisis in order to help continuously develop the Luxembourg marketplace," says Pascale Kauffman, founder and Managing Director of Apollo Strategists S.A.

In 10 years, Apollo Strategists has actively accompanied the players of the Luxembourg ecosystem and contributed to a better understanding within companies of the need for structured communication strategies allowing them to face market turbulences, attract and retain talents and attend to their vision and mission statements.

Today, the strategists at Apollo pursue the development of a concept that has proven itself for its own inception by relying on a strong network of confirmed entrepreneurs, startups, and decision-makers of the Luxembourg economy. Just as Apollo nurtures a continuous exchange and sharing of its expertise both with its clients as well as the international network of strategic advisors it incorporates. Apollo Strategists is also highly inspired by the exchange with young people being it during their student internships at Apollo or discovery days such as the 'Job Shadow Day' of 'Jonk Entrepreneuren' or the 'dayCare' days.

The ever disruptive market reality, unprecedented competitive challenges and the evolution inexorably accelerating towards new unknowns, lead Apollo Strategists to seize opportunities and adapt by expanding and deepening its playing field. The year 2022 represents hence an opportunity for the team to challenge its own corporate strategy and to further develop its area of operations and potentially its team, as well as the services and supports it offers to local and international organizations.