Apollo Strategists is an independent Luxembourg PR advisory company specialized in strategic communications, crisis communications, media relations, reputation management and public & government affairs.

Our team of Experts.

Apollo Strategists continuously strives for excellence, is goal-oriented and result-driven, reliable, responsive and accountable.

Pascale Kauffman is Managing Director of Apollo Strategists.

Prior to founding Apollo in 2012, Pascale gained a 12 years’ international experience in corporate and marketing communications and in marketing, market development and sales at SES Group, one of the world-leading satellite operators. After her experience in the private sector, she spent 5 years as head of communications & PR of the City of Luxembourg, which provided her with deep insights into and understanding of the Grand-Duchy’s administrative and political functioning.

Pascale has a master degree in communications and public relations from Université Libre de Bruxelles (Belgium), which she successfully concluded with a thesis on crisis communication in the chemical industry. She fluently speaks 5 languages, is an expert in financial and industrial communications and enjoys to accompany social, architectural and design projects.

Pascale Kauffman is a Luxembourg national. She is married and lives in Luxembourg with her husband and their two children.

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Lou Weis is Manager, Strategic Communications at Apollo Strategists.

Lou is a communications specialist with +15 years’ experience in service and industrial communications.

After starting his career as project manager at a marketing strategy consulting office in Miami, US, he worked as media consultant for the leading advertising agency in Luxembourg. Prior to joining Apollo in 2016, Lou held the position of Marketing and Communication Manager Luxembourg for a global player in the highly competitive automotive industry where he developed local brand and reputation strategies.

Lou has a profound understanding of the local economy and is fluent in the country’s most important business languages: French, English, German and Luxembourgish. At strategic level, he advises Apollo clients with local and international activities. Lou is also the Apollo key person for the coordination of international PR and PA activities within the FTI Consulting network of which Apollo is an independent member since 2016.

Lou studied in the US at the International Fine Arts College in Miami, Florida, and at the Miami University of Ohio. He holds a bachelor degree of Fine Arts (BFA).

He is an active member of the National Public Relations Association CENARP and holds regular workshops on strategic communication in the Paperjam and Delano Club.

Lou Weis is a Luxembourg national and lives in Luxembourg.

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Jennifer Pierrard is Communication Project Manager at Apollo Strategists.

Jennifer joined Apollo in 2015, after spending a few months as communication manager in a rural development association specializing in renewable energy.

Jennifer studied at the Université Catholique de Louvain (Belgium), where she obtained a Master’s degree in Public Relations and Organizational Communication.

Jennifer Pierrard is a Belgian national. She is married and lives in Belgium.

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Natalia Núñez is a Communication Project Manager at Apollo Strategists.

Prior to joining the team in 2022, she obtained her MSc in PR and Strategic Communications from the Dublin City University with a thesis focused on EU institutions’ integrated communications in social media. As part of her masters, she undertook a summer internship at Apollo to pursue her interest in strategic communications within a multicultural and international environment such as Luxembourg.

Previously, she had completed her bachelor studies in Aberdeen, Scotland, graduating in 2021 from a BA (Hons) in Journalism. During her bachelor's degree, she had the chance to undertake an Erasmus programme at the Erasmushogeschool Brussel (Belgium), and throughout University she volunteered as a Spanish teacher to migrant communities in Spain and as a Camp Leader in France. She fluently speaks Spanish, English and French.

Natalia is a Spanish national and she now lives in Luxembourg.

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